The Only Good Brand on TikTok: Duolingo Speaks the Language

Long ago, Taco Bell and Wendy’s were basically the only sassy personality brands speaking in the first person on social media. From disingenuous “pick me” brands to those who are actually very funny, every brand from Kum & Go to Velveeta swoop in on trends and viral threads for engagement in any form, even if it has absolutely nothing to do with their brand or product.